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"Hanatsubaki" is a corporate culture magazine that represents Japan published by Shiseido. It is distributed all over Japan at chain stores and department stores, and directly advertises Shiseido's products, so a company called Shiseido resonates. However, it continues to be published as a medium that should permeate the sense and taste that should be aimed at. In this book, it is carefully selected from the back numbers of about 40 years when Masayoshi Nakajo (1933-2021), who has worked on the art direction of Hanatsubaki for a long time, was in charge. You can see how he uniquely directed information from a unique perspective, such as design, editorial, and typographical direction.
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