¥¹¥¤¥¹¤ÎÀ½Ìô²ñ¼Ò¡Ö¥¬¥¤¥®¡¼¼Ò(J. R. Geigy AG)¡×Æ⠤Υǥ¶¥¤¥ó¥¹¥¿¥¸¥ª¤Ï¡¢1950¡¢60ǯÂå¤Î¥¹¥¤¥¹¤Î¥°¥é¥Õ¥£¥Ã¥¯¥Ç¥¶¥¤¥ó»Ë¤Ë¤ª¤¤¤Æ°ÎÂç¤Ê¸ùÀÓ¤ò¼¨¤·¤¿µòÅÀ¤Ç¤â¤¢¤Ã¤¿¡£Åö»þ¡¢Æ±¼Ò¤Î¥ª¡¼¥×¥ó¥Þ¥¤¥ó¥É¤Ê´ë¶ÈÀº¿À¤Ï¡¢À½Éʤȴë¶È¤Î¹¹ð¤òÌÏÈÏŪ¤ÊÊýË¡¤ÇÁȤ߹ç¤ï¤»¤ë¤â¤Î¤À¤Ã¤¿¡£·ë²Ì¤È¤·¤ÆÆÃÄê¤ÎÄ귿Ū¤Ê·Á¼°¤ËÍê¤ë¤³¤È¤Ê¤¯¡¢¥â¥À¥Ë¥º¥à¤Î·Á¼°¤Ë§¤Ã¤¿É½¸½¤ò»î¹Ô¤·¤¿¡£Ä¹¤¤Ë¤ï¤¿¤ê¥Þ¥Ã¥¯¥¹¡¦¥·¥å¥ß¥Ã¥È(Max Schmid)¤Î¥ê¡¼¥À¡¼¥·¥Ã¥×¤Î²¼¡¢¥í¡¼¥é¥ó¥É¡¦¥¢¥Ã¥·¥§¥ê¥Þ¥ó(Roland Aeschlimann)¡¢¥«¡¼¥ë¡¦¥²¥ë¥¹¥È¥Ê¡¼(Karl Gerstner)¤Ê¤É¡¢ÆüËܿͤȤ·¤Æ¤ÏÊÒ»³Íø¹°(Toshihiro Katayama)¤ò¸ÛÍѤ·¡¢¤½¤Î¤Û¤«¤Ë¤Ï¥Õ¥ê¡¼¥é¥ó¥¹¤Î¥Ç¥¶¥¤¥Ê¡¼¤âÀѶËŪ¤Ëµ¯ÍѤµ¤ì¤Æ¤¤¤¿¡£Ëܽñ¤Ï¥Ý¥¹¥¿¡¼¡¢¥×¥í¥À¥¯¥È¡¢ÉõÅû¡¢»æÂÞ¡¢½ñÀҤʤɥ¬¥¤¥®¡¼¡¦¥Ç¥¶¥¤¥ó¤ò½é¤á¤ÆÁí¹çŪ¤Ë¤Þ¤È¤á¤¿»ñÎÁ¤Ç¤¢¤ê¡¢¤Þ¤¿¹ñºÝ¥Ç¥¶¥¤¥ó»Ë¤«¤é¤ß¤¿¥¹¥¤¥¹¡¦¥Ç¥¶¥¤¥ó¤Î½ÅÍפÊʸ¸¥¤Ç¤â¤¢¤ë¡£
The design studio in the Swiss pharmaceutical company "J. R. Geigy AG" was also a base that showed great achievements in the history of Swiss graphic design in the 1950s and 1960s. At the time, the company's open-minded entrepreneurial ethos combined product and corporate advertising in exemplary fashion. As a result, I tried to express in accordance with the modernist form without relying on a specific fixed form. Under the leadership of Max Schmid for a long time, he hired Roland Aeschlimann, Karl Gerstner, Toshihiro Katayama as a Japanese, and other freelancers. designers were actively employed. This book is the first comprehensive collection of materials on Geigy design, including posters, products, envelopes, paper bags, and books.It is also an important document on Swiss design from the perspective of international design history.
ÊÔ½¸¡§Andres Janser, Barbara Junod
¥Ç¥¶¥¤¥ó¡§Norm/Dimitri Bruni, Manuel Krebs, Ludovic Varone
½ÐÈÇ¼Ò publisher¡§Lars Muller Publishers
´©¹Ôǯ year¡§2009
¥Ú¡¼¥¸¿ô pages¡§208
¥µ¥¤¥º size¡§H268¡ßW203mm
¥Õ¥©¡¼¥Þ¥Ã¥È format¡§¥½¥Õ¥È¥«¥Ð¡¼/softcover
¸À¸ì language¡§±Ñʸ/English
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